Simplicity
Laundry should be easy. Our sheets remove the guesswork of measuring and eliminate unnecessary packaging.
Guided by Purpose.
Driven by Care.
Match with Nature was created to make laundry cleaner, safer and more sustainable — without sacrificing performance.
PLASTIC-FREE
BIODEGRADABLE
DERMATOLOGIST-TESTED
FSC CERTIFIED
PLASTIC-FREE
BIODEGRADABLE
DERMATOLOGIST-TESTED
FSC CERTIFIED
Our Mission
To Unbottle Laundry
For decades, laundry has meant bulky plastic containers, wasted product, and unnecessary chemical excess.
Match with Nature was created to replace outdated detergent systems with precision-dosed, concentrated sheet technology that: reduces plastic waste, lowers freight weight, supports healthier environments, works effectively in both homes and commercial operations.
Unbottling laundry is more than removing plastic.
It’s about redesigning an entire category:
- From heavy → lightweight
- From excess → efficiency
- From convenience marketing → intentional formulation
How It All Began
Match with Nature was built on a simple conviction:
Laundry should never compromise health, performance, or the planet.
Founded in Australia by Charity Handley, the brand began not as a trend — but as a refusal to accept the status quo.
After years of reacting to synthetic fragrances and harsh detergents, she had already removed unnecessary chemicals from her home. When she opened her own laundromat, she carried the same standard into the business.
What she found in the market was clear: bulky plastic bottles, over-engineered formulas, “irritant-free” claims that weren’t truly considered
Rather than settle, she created something better.
Match with Nature introduced a high-performance, biodegradable detergent sheet designed to: eliminate plastic waste, reduce transport emissions, simplify dosing, maintain powerful cleaning performance.
What began inside one Sydney laundromat has grown into a rapidly expanding eco brand used across: homes, hotels, holiday parks, student accommodation, laundromats across Australia.
The brand is now expanding internationally into: the United States, South East Asia, New Zealand.
The Match with Nature Difference
The Match with Nature Difference
Match with Nature is not simply another detergent.
It is a smarter laundry system.
Our ultra-concentrated detergent sheets eliminate bulky plastic bottles, simplify dosing and significantly reduce shipping weight and storage space.
This makes them ideal not only for homes, but also for hospitality groups, laundromats and commercial laundry operations looking to reduce plastic waste while improving efficiency.
Every product we release answers to one simple standard:
If it isn’t safe enough for our family, it isn’t strong enough for our brand.
Our Values
Responsibility
We design every product to reduce plastic, lighten freight and minimise environmental impact.
Integrity
We build products that prioritise health, transparency and real performance.
Progress
Small daily choices create meaningful change. Our goal is to help people move toward cleaner, better habits.
Meet the Founders
Charity Handley
Founder & CEO
Charity is the founder and strategic force behind Match with Nature.
Her experience with chemical sensitivities reshaped how she viewed everyday household products. When she launched her laundromat, she refused to stock any detergent she wouldn’t confidently use on her own family.
That standard became the foundation of the brand.
Today she leads global strategy, brand development and international expansion, building Match with Nature into a premium eco brand positioned for long-term growth.
Her focus is simple:
Redefine the category. Raise the standard. Scale responsibly.
Alaa Elbanna
Co-Founder & COO
Alaa brings over 20 years of operational experience in the US laundry industry.
He serves on the Board of the Coin Laundry Association and the LaundryCares
Foundation, where he supports initiatives that strengthen communities through access to clean clothing.
Through his New Jersey laundromats, he has hosted multiple Free Laundry Day events, with expansion planned across additional locations.
As COO, Alaa leads US operations, distribution strategy and commercial execution as Match with Nature expands across North America and beyond.
Our Shared Vision
Match with Nature is built on a shared belief:
Clean should never create harm.
Together, Charity and Alaa are building a globally scalable brand that reimagines laundry as lighter, safer and more intelligent — for families, for businesses and for the planet.
Not as a niche alternative.
But as the future of the category.See How We Stack Up
Match With Nature detergent sheets outperform traditional liquids and pods — delivering the same deep clean without plastic, water waste, or harmful chemicals.
| Comparison Criteria | Match With Nature | Liquid Detergent | Pods | Other Sheet Brands |
|---|---|---|---|---|
| Plastic Waste | 0% — fully plastic-free packaging and sheet |
~90% bottled plastic |
Plastic film coating |
Often contain PVA film (partially plastic) |
| Water Content | 0% — concentrated actives only |
Up to 90% water |
~70% water |
Low, but often diluted with fillers |
| Weight/Shipping | Ultra-light • Space-saving |
Heavy • Bulky |
Moderate |
Light, but often poor concentration |
| Residue | None — dissolves completely in hot or cold water |
High • Sticky build-up |
Film often left on clothes |
Frequent film residue / incomplete dissolve |
| Safety | Hypoallergenic • Non-toxic • Fragrance-free option |
Harsh chemicals • Optical brightenersSynthetic |
Synthetic fragrances • Preservatives |
Synthetic dyes • Blue tint • Preservatives |
| Performance | Over 56% active cleaning ingredients (verified) |
Diluted formula • Less actives |
Moderate clean |
Often <40% actives |
| Biodegradability | OECD 301B certified • 65.9% biodegraded in 28 days |
Not fully biodegradable |
Partially biodegradable film |
Often untested / non-certified |
Trusted Standards. Thoughtful Choices.
Our products meet leading global certifications, ensuring quality, safety, and responsible sourcing at every step.
Certified Quality Management
Our production follows globally recognised ISO 9001 standards to ensure consistent, reliable, and high-quality manufacturing.
Full Safety Transparency
Every formula is backed by MSDS certification, outlining safe handling, ingredient clarity, and compliance with international safety standards.
100% Biodegradable Formula
Independently tested to break down safely and naturally — protecting waterways, wildlife, and the planet.
FSC-Certified Packaging
Our packaging is sourced from responsibly managed forests, ensuring sustainable, traceable, and eco-friendly materials.
Certified Quality Management
Our production follows globally recognised ISO 9001 standards to ensure consistent, reliable, and high-quality manufacturing.
Full Safety Transparency
Every formula is backed by MSDS certification, outlining safe handling, ingredient clarity, and compliance with international safety standards.
100% Biodegradable Formula
Independently tested to break down safely and naturally — protecting waterways, wildlife, and the planet.
FSC-Certified Packaging
Our packaging is sourced from responsibly managed forests, ensuring sustainable, traceable, and eco-friendly materials.
Join the Movement to Unbottle Laundry
Every wash matters. Ditch plastic bottles, protect the planet, and experience a cleaner, simpler way to do laundry — powered by nature, proven by science.